BOO Sweet Treats

Eat & Be Scary

Sam and his friends launched their vegan sweets company, Boo! These delicious treats are vegan, sugar-free, and always kid-approved.

I wanted it to be playful and appealing to kids, while still having elements that would draw in an older audience.

The characters are all hand-drawn and the colors were custom chosen to give that spooky, playful vibe that kids love and parents buy!